Go to PPC Scope
All Collections
Advertising Strategy & Troubleshooting
Advertising Strategy & Troubleshooting
15 articles in this collection
Written by
Brian R Johnson
Weekly Optimization
1. Zero Sale Search Terms
Purpose: Reduce spend on under-performing search terms
Written by
Brian R Johnson
Updated over a week ago
2. Low Potential Search Terms
Purpose: Block ads from showing on non-relevant search terms
Written by
Brian R Johnson
Updated over a week ago
3. Zero Sale Keywords
Purpose: ​Reduce spend n nw keywords not producing sales
Written by
Brian R Johnson
Updated over a week ago
5. Unprofitable Keywords (ACOS 100%+)
Purpose: Reduce average cost per click on overspending keywords
Written by
Brian R Johnson
Updated over a week ago
4. Low Potential Keywords
Purpose: Block ads from showing against non-relevant keywords
Written by
Brian R Johnson
Updated over a week ago
6. Unprofitable Keywords (ACOS 50-100%)
Purpose: Reduce average cost per click on overspending keywords
Written by
Brian R Johnson
Updated over a week ago
7. Unprofitable Keywords (ACOS Breakeven-50%)
Purpose: Reduce average cost per click on overspending keywords
Written by
Brian R Johnson
Updated over a week ago
8. Correcting Over-Optimized Keywords
Purpose: Identify keywords that have been over-optimized
Written by
Brian R Johnson
Updated over a week ago
Copy Converting Search Terms to Keywords [EXPANSION]
step 10
Written by
Brian R Johnson
Updated over a week ago
Checking for Potential Click Fraud
click fraud, step 16
Written by
Brian R Johnson
Updated over a week ago
Long Range Zero Sale Keywords
STEP 17, Long Range, Zero Sale Keywords
Written by
Brian R Johnson
Updated over a week ago
Basic PPC Concepts
Keywords vs Search Terms
Understanding the difference between these two phrases can make or break your PPC
Written by
Brian R Johnson
Updated over a week ago
Glossary Of Common PPC Terms
Knowing your CPC (Cost Per Click) from your CTR (Click Through Rate) is vital to optimising your PPC (Pay Per Click) Advertising
Written by
Brian R Johnson
Updated over a week ago
Keyword Match Types
Broad, phrase and exact match - what are the differences and why are they important to know
Written by
Brian R Johnson
Updated over a week ago
Strategy
2020 Strategy Training
ad strategy, guide, setup, tactics
Written by
Brian R Johnson
Updated over a week ago