Advertising Strategy & Troubleshooting

8 articles in this collection
Written by Brian R Johnson and Ashley Heitmann

Weekly Optimization

Optimization Cadence

Optimization Cadence for SPA 10 Tactics

Written by Ashley Heitmann
Updated over a week ago

Search Term Optimization for SPA

Tactics 1 to 3 for SPA Search Term Optimizations

Written by Ashley Heitmann
Updated over a week ago

Keyword Optimization for SPA

Tactics 4 to 6 for SPA Keyword Optimizations

Written by Ashley Heitmann
Updated over a week ago

Bid Optimizations for SPA

Tactics 7 to 10 for SPA Bid Optimizations

Written by Ashley Heitmann
Updated over a week ago

Special Considerations

For the 10 Optimization Tactics

Written by Ashley Heitmann
Updated over a week ago

Basic PPC Concepts

Keywords vs Search Terms

Understanding the difference between these two phrases can make or break your PPC

Written by Brian R Johnson
Updated over a week ago

Glossary Of Common PPC Terms

Knowing your CPC (Cost Per Click) from your CTR (Click Through Rate) is vital to optimising your PPC (Pay Per Click) Advertising

Written by Brian R Johnson
Updated over a week ago

Keyword Match Types

Broad, phrase and exact match - what are the differences and why are they important to know

Written by Brian R Johnson
Updated over a week ago