Advertising Strategy & Troubleshooting

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15 articles in this collection
Written by Brian R Johnson
Weekly Optimization

1. Zero Sale Search Terms

Purpose: Reduce spend on under-performing search terms
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Written by Brian R Johnson
Updated over a week ago

2. Low Potential Search Terms

Purpose: Block ads from showing on non-relevant search terms
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Written by Brian R Johnson
Updated over a week ago

3. Zero Sale Keywords

Purpose: ​Reduce spend n nw keywords not producing sales
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Written by Brian R Johnson
Updated over a week ago

5. Unprofitable Keywords (ACOS 100%+)

Purpose: Reduce average cost per click on overspending keywords
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Written by Brian R Johnson
Updated over a week ago

4. Low Potential Keywords

Purpose: Block ads from showing against non-relevant keywords
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Written by Brian R Johnson
Updated over a week ago

6. Unprofitable Keywords (ACOS 50-100%)

Purpose: Reduce average cost per click on overspending keywords
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Written by Brian R Johnson
Updated over a week ago

7. Unprofitable Keywords (ACOS Breakeven-50%)

Purpose: Reduce average cost per click on overspending keywords
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Written by Brian R Johnson
Updated over a week ago

8. Correcting Over-Optimized Keywords

Purpose: Identify keywords that have been over-optimized
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Written by Brian R Johnson
Updated over a week ago

Copy Converting Search Terms to Keywords [EXPANSION]

step 10
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Written by Brian R Johnson
Updated over a week ago

Checking for Potential Click Fraud

click fraud, step 16
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Written by Brian R Johnson
Updated over a week ago

Long Range Zero Sale Keywords

STEP 17, Long Range, Zero Sale Keywords
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Written by Brian R Johnson
Updated over a week ago