Advertising Strategy & Troubleshooting

1. Zero Sale Search Terms

Purpose: Reduce spend on under-performing search terms

Written by Brian R Johnson
Updated over a week ago

2. Low Potential Search Terms

Purpose: Block ads from showing on non-relevant search terms

Written by Brian R Johnson
Updated over a week ago

3. Zero Sale Keywords

Purpose: ​Reduce spend n nw keywords not producing sales

Written by Brian R Johnson
Updated over a week ago

5. Unprofitable Keywords (ACOS 100%+)

Purpose: Reduce average cost per click on overspending keywords

Written by Brian R Johnson
Updated over a week ago

4. Low Potential Keywords

Purpose: Block ads from showing against non-relevant keywords

Written by Brian R Johnson
Updated over a week ago

6. Unprofitable Keywords (ACOS 50-100%)

Purpose: Reduce average cost per click on overspending keywords

Written by Brian R Johnson
Updated over a week ago

7. Unprofitable Keywords (ACOS Breakeven-50%)

Purpose: Reduce average cost per click on overspending keywords

Written by Brian R Johnson
Updated over a week ago

8. Correcting Over-Optimized Keywords

Purpose: Identify keywords that have been over-optimized

Written by Brian R Johnson
Updated over a week ago

Copy Converting Search Terms to Keywords [EXPANSION]

step 10

Written by Brian R Johnson
Updated over a week ago

Checking for Potential Click Fraud

click fraud, step 16

Written by Brian R Johnson
Updated over a week ago

Long Range Zero Sale Keywords

STEP 17, Long Range, Zero Sale Keywords

Written by Brian R Johnson
Updated over a week ago

Keywords vs Search Terms

Understanding the difference between these two phrases can make or break your PPC

Written by Brian R Johnson
Updated over a week ago

Glossary Of Common PPC Terms

Knowing your CPC (Cost Per Click) from your CTR (Click Through Rate) is vital to optimising your PPC (Pay Per Click) Advertising

Written by Brian R Johnson
Updated over a week ago

Keyword Match Types

Broad, phrase and exact match - what are the differences and why are they important to know

Written by Brian R Johnson
Updated over a week ago

PPC Strategy Training Resources

ad strategy, guide, setup, tactics

Written by Brian R Johnson
Updated over a week ago