Tactics 1 to 3: Search Term Optimization for SPA

Tactics 4 to 6: Keyword Optimization for SPA

Tactics 7 to 10: Bid Optimizations for SPA

Special Considerations

Day 1

Day 2

Day 3

Day 4

Day 5

Day 6

Day 7

1 - Zero Sale Search Terms

2 - Low Potential Search Terms

3 - Search Term Correction

10 - Winning Bid Adjustments

7 - Unprofitable 100%+

Day 8

Day 9

Day 10

Day 11

Day 12

Day 13

Day 14

8 - Unprofitable 50% - 100%

9 Unprofitable Target - 50%

10 - Winning Bid Adjustments

4 - Zero Sale Keywords

5 - Low Potential Keywords

Day 15

Day 16

Day 17

Day 18

Day 19

Day 20

Day 21

6 - Keyword Correction

7 - Unprofitable 100%+

8 - Unprofitable 50% - 100%

9 Unprofitable Target - 50%

10 - Winning Bid Adjustments

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