TACTIC 7: Unprofitable Keywords with 100%+ ACoS

Purpose: Reduce average cost per click of overspending keywords

Timing: Weekly

Trigger:

  1. Date Range = 14 days (Recommended)

  2. ACoS Minimum = 100

  3. ACoS Maximum = 999

Recommended Action:

Set Bid = Decrease bid by 40%

PPC Scope Implementation

  1. PPCSCOPE

  2. Analyze & Improve

  3. Keyword Performance

  4. Saved Filters

  5. Unprofitable KWs 100-999 ACoS [OPTIMIZATION]

  6. Click [Filter] button

  7. Select all checkboxes

  8. At the bottom of the page, Set [Bid Change] menu = Decrease by

  9. Set the value field = 40

  10. Set [$/%] option = %

  11. Click [Apply]

  12. Click [Add to Change Manager] button

  13. Click [Change Manager] menu (optional: open Change Manager in a new browser tab)

  14. Changes Awaiting Implementation

  15. Set Changeset Title = Unprofitable KWs 100-999 ACoS [OPTIMIZATION] - Set to CPC (Reduce by 40%)

  16. Click [Push to Amazon Campaign Manager] button

TACTIC 8: Unprofitable Keywords with ACoS Between 50% and 100%

Purpose: Reduce average cost per click of overspending keywords

Timing: Weekly

Trigger:

  1. Date Range = 14 days (Recommended)

  2. ACoS Minimum = 50

  3. ACoS Maximum = 100

Recommended Action:

Set Bid = Decrease bid by 25%

PPC Scope Implementation

  1. PPCSCOPE

  2. Analyze & Improve

  3. Keyword Performance

  4. Saved Filters

  5. Unprofitable KWs 50-100 ACoS [OPTIMIZATION]

  6. Click [Filter] button

  7. Select all checkboxes

  8. At the bottom of the page, Set [Bid Change] menu = Decrease by

  9. Set the value field = 25

  10. Set [$/%] option = %

  11. Click [Apply]

  12. Click [Add to Change Manager] button

  13. Click [Change Manager] menu (optional: open Change Manager in a new browser tab)

  14. Changes Awaiting Implementation

  15. Set Changeset Title = Unprofitable KWs 50-100 ACoS [OPTIMIZATION] - Set to CPC (Reduce by 20%)

  16. Click [Push to Amazon Campaign Manager] button

TACTIC 9: Unprofitable Keywords with ACoS Between Target ACoS and 50%

Purpose: Reduce average cost per click of overspending keywords

Timing: Weekly

Trigger:

  1. Date Range = 14 days (Recommended)

  2. ACoS Minimum = Target ACoS

  3. ACoS Maximum = 50

Recommended Action:

Set Bid = CPC + Reduce bid by 10%

PPC Scope Implementation

  1. PPCSCOPE

  2. Analyze & Improve

  3. Keyword Performance

  4. Saved Filters

  5. Unprofitable KWs 0-50 ACoS [OPTIMIZATION]

  6. Click [Filter] button

  7. Select all checkboxes

  8. At the bottom of the page, Set [Bid Change] menu = Decrease by

  9. Set the value field = 10

  10. Set [$/%] option = %

  11. Click [Apply]

  12. Click [Add to Change Manager] button

  13. Click [Change Manager] menu (optional: open Change Manager in a new browser tab)

  14. Changes Awaiting Implementation

  15. Set Changeset Title = Unprofitable KWs 0-50 ACoS [OPTIMIZATION] - Set to CPC (Reduce by 10%)

  16. Click [Push to Amazon Campaign Manager] button

TACTIC 10: Winning Keywords

Purpose: Increase bids on keywords that are driving sales under target ACoS

Timing: Weekly

Trigger:

  1. Date Range = 14 days (Recommended)

  2. ACoS Maximum = Target ACoS

  3. Orders Minimum = 3

Recommended Action:

Set Bid = Increase by 10%

PPC Scope Implementation

  1. PPCSCOPE

  2. Analyze & Improve

  3. Keyword Performance

  4. Saved Filters

  5. Unprofitable KWs 0-50 ACoS [OPTIMIZATION]

  6. Click [Filter] button

  7. Select all checkboxes

  8. At the bottom of the page, Set [Bid Change] menu = Decrease by

  9. Set the value field = 10

  10. Set [$/%] option = %

  11. Click [Apply]

  12. Click [Add to Change Manager] button

  13. Click [Change Manager] menu (optional: open Change Manager in a new browser tab)

  14. Changes Awaiting Implementation

  15. Set Changeset Title = Unprofitable KWs 0-50 ACoS [OPTIMIZATION] - Set to CPC (Reduce by 10%)

  16. Click [Push to Amazon Campaign Manager] button

Tactics 1 to 3: Search Term Optimization for SPA

Tactics 4 to 6: Keyword Optimization for SPA

Special Considerations

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