Purpose: Gain keyword control of match type andoptimization of a search term

Timing: Weekly

Trigger:
a. Daterange = 60 days (recommended)
b. Campaign/AdGroup: select specific campaign to filter upon
c. Orders min = 2
d. Net min = 0
e. Hide ASINs
f.  Advanced = Exclude Search Term-Keyword precise match

Recommended Action:

  • Group by Ad Group/Campaign;

  • Create a keyword in phrase match type in PHRASE match type-ad group (using either default bid or approximate CPC bid).

  • {Optional to also add both Exact- match and Broad- match types and ad groups.}  


PPC SCOPE IMPLEMENTATION

  • PPCSCOPE

  • Analyze & Improve

  • Search Term Performance

  • Saved Filters

  • STEP 10. Converting Search Terms to Keywords [EXPANSION]

  • Observe results

  • Click [Campaign/Ad Group] to filter to most common campaign name

  • Clickblue [Filter] button

  • Select all checkboxes for this filtered campaign

  • Click [Add Selected as New Keyword] button

  • Select the new destination manual campaign for Phrase match

  • Select the new destination ad group for Phrase match

  • Click [Add to Change Manager] button

  • Click [Change Manager] menu (or open Change Manager in a new browser tab)

  • Changes Awaiting Implementation

  • Set Changeset Title = STEP 10. Converting Search Terms to Keywords [EXPANSION]

  • Click [Push to Amazon Campaign Manager] button

 
 

*see also http://bit.ly/ppcscope9

 

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